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Sociologi

Focus Group Research

Udgivet af Left Coast Press Inc

Bogdetaljer

  • Hæftet
  • 118 sider
  • Engelsk
ISBN 9781611322569
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This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of…

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Bogdetaljer
Forlag Left Coast Press Inc
Kategori Sociologi
ISBN-13 9781611322569
EAN 9781611322569
Format Hæftet
Sprog Engelsk
sider 118
Produktbeskrivelse
This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

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