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Explaining Consumer Choice
Udgivet af Palgrave Macmillan
ISBN
9781349547111
Om denne bog
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall''s contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketin…
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Bogdetaljer
Forfatter
G. Foxall
Forlag
Palgrave Macmillan
Kategori
Ledelse og teknikker
ISBN-13
9781349547111
EAN
9781349547111
Format
Hæftet
Sprog
Engelsk
sider
256
Produktbeskrivelse
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall''s contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
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