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Salgs- & markedsføringsledelse

Essentials of Sustainability for Business

A Practical Approach

Udgivet af Taylor & Francis Ltd

Bogdetaljer

  • Hæftet
  • 188 sider
  • Engelsk
ISBN 9781032479354
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Essentials of Sustainability for Business teaches the core principles of sustainability in a concise format for those new to issues at the intersection of sustainability and business. The book plots a path through the contradictions and confusions in the debates about sustainability, to get to the heart of why it matte…

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Bogdetaljer
Forfatter Peter McManners
Forlag Taylor & Francis Ltd
Kategori Salgs- & markedsføringsledelse
ISBN-13 9781032479354
EAN 9781032479354
Format Hæftet
Sprog Engelsk
sider 188
Undertitel - A Practical Approach
Produktbeskrivelse
Essentials of Sustainability for Business teaches the core principles of sustainability in a concise format for those new to issues at the intersection of sustainability and business. The book plots a path through the contradictions and confusions in the debates about sustainability, to get to the heart of why it matters, how to respond, and where it leads.The book is structured around three parts in order to assess the context, the goals, and the applications of sustainable business. The first part provides the foundation for understanding the core issues in sustainable business including, the history of sustainability, the sustainable development goals, corporate social responsibility, responding to climate change and delivering resilient sustainability. The second part offers a framework for sustainability analysis, which cuts through the complexity of multiple overlapping issues providing application to real life practice of policy makers and businesses. The final part offers more sophisticated examination of businesses and sustainable resilience.This is an ideal resource to educate students, inform policy makers, challenge business executives, and above all arm all those with power and influence with the tools to deliver sustainability.

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