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Essentials of Marketing Research ISE
Udgivet af McGraw-Hill Education
ISBN
9781266261503
Om denne bog
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of …
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Bogdetaljer
Forfatter
Dana E. Harrison, David Ortinau, Mary Celsi, Joseph Hair, Robert Bush
Forlag
McGraw-Hill Education
Kategori
Markedsundersøgelser
ISBN-13
9781266261503
EAN
9781266261503
Format
Hæftet
Sprog
Engelsk
sider
896
Produktbeskrivelse
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.
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