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Emerging Market Multinationals
Managing Operational Challenges for Sustained International Growth
Udgivet af Cambridge University Press
ISBN
9781107421523
Om denne bog
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their int…
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Bogdetaljer
Forfatter
William Newburry, Alvaro Cuervo-Cazurra, Seung Ho Park
Forlag
Cambridge University Press
Kategori
Økonomisk vækst
ISBN-13
9781107421523
EAN
9781107421523
Format
Hæftet
Sprog
Engelsk
sider
230
Undertitel
- Managing Operational Challenges for Sustained International Growth
Produktbeskrivelse
Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.
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