Kommunikationsteknik / telekommunikation
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Electronic Media Management, Revised
Udgivet af Taylor & Francis Ltd
ISBN
9780240808727
Om denne bog
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergen…
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Bogdetaljer
Forfatter
Michael F Starr, Peter Pringle
Forlag
Taylor & Francis Ltd
Kategori
Kommunikationsteknik / telekommunikation
ISBN-13
9780240808727
EAN
9780240808727
Format
Hæftet
Sprog
Engelsk
sider
432
Produktbeskrivelse
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
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