Produktionsstyring og kvalitetsledelse
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e-Marketing
Applications of Information Technology and the Internet within Marketing
Udgivet af Taylor & Francis Ltd
ISBN
9780415677288
Om denne bog
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesnt mean, however, that old marketing tools are no longer relevant. In this brand …
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Bogdetaljer
Forfatter
Cor Molenaar
Forlag
Taylor & Francis Ltd
Kategori
Produktionsstyring og kvalitetsledelse
ISBN-13
9780415677288
EAN
9780415677288
Format
Hæftet
Sprog
Engelsk
sider
238
Undertitel
- Applications of Information Technology and the Internet within Marketing
Produktbeskrivelse
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesnt mean, however, that old marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
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