Dior

The history of Dior as seen through the mythical Parisian address of 30, avenue Montaigne, home to the Houses headquarters and ateliers.Celebrating 30, avenue Montaigne, this sophisticated volumepublished on the occasion of the Houses 75th anniversary in 2022presents the public and unseen life of the iconic headquarters. Located in the heart of Pariss posh Triangle dOr, 30, avenue Montaigne has been linked to the House of Diors story since 1946. Christian Dior chose this hôtel particulier to establish his couture house and present his collections, including the inaugural 1947 fashion show that marked the New Look eras debut. Since then, Christian Dior and his successorsfrom Yves Saint Laurent to Maria Grazia Chiurihave designed and created all the Houses collections here. 30, avenue Montaigne is where the ateliers are still based, making it a fabled address of Parisian haute couture. With emblematic images of Christian Dior working in his design studio, fitting sessions, and backstage fashion shows; archival documents; and a breathtaking portfolio of Dior creations, readers will discover 30, avenue Montaignes spirit throughout the decades while heralding its future.