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Digital Innovation Strategy
Udgivet af Cambridge University Press
ISBN
9781009208987
Om denne bog
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.
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Bogdetaljer
Forfatter
Aija Leiponen
Forlag
Cambridge University Press
Kategori
Forretningsstrategier
ISBN-13
9781009208987
EAN
9781009208987
Format
Indbundet
Sprog
Engelsk
sider
322
Produktbeskrivelse
With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.
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