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Destination Brands
Udgivet af Taylor & Francis Ltd
ISBN
9780080969305
Om denne bog
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies …
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Bogdetaljer
Forfatter
Nigel Morgan, Annette Pritchard, Roger Pride
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9780080969305
EAN
9780080969305
Format
Hæftet
Sprog
Engelsk
sider
392
Produktbeskrivelse
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
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