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Designing Effective Web Surveys
Udgivet af Cambridge University Press
ISBN
9780521717946
Om denne bog
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the …
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Bogdetaljer
Forfatter
Mick P. Couper
Forlag
Cambridge University Press
Kategori
Markedsundersøgelser
ISBN-13
9780521717946
EAN
9780521717946
Format
Hæftet
Sprog
Engelsk
sider
416
Produktbeskrivelse
Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
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