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Decoding Branding
A Complete Guide to Building and Revamping Brands in the Age of Disruption
Udgivet af Taylor & Francis Ltd
ISBN
9781138802674
Om denne bog
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case …
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Bogdetaljer
Forfatter
Royce Yuen
Forlag
Taylor & Francis Ltd
Kategori
PR
ISBN-13
9781138802674
EAN
9781138802674
Format
Hæftet
Sprog
Engelsk
sider
234
Undertitel
- A Complete Guide to Building and Revamping Brands in the Age of Disruption
Produktbeskrivelse
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
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