Medievidenskab: TV og samfund
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Daytime Television Programming
Udgivet af Taylor & Francis Ltd
ISBN
9781032621883
Om denne bog
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audien…
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Bogdetaljer
Forfatter
Marilyn J. Matelski
Forlag
Taylor & Francis Ltd
Kategori
Medievidenskab: TV og samfund
ISBN-13
9781032621883
EAN
9781032621883
Format
Indbundet
Sprog
Engelsk
sider
90
Produktbeskrivelse
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.
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