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Customer Management Excellence
Successful Strategies from Service Leaders
Udgivet af John Wiley & Sons Inc
ISBN
9780470848531
Om denne bog
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major …
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Bogdetaljer
Forfatter
Mike Faulkner
Forlag
John Wiley & Sons Inc
Kategori
Kundeservice
ISBN-13
9780470848531
EAN
9780470848531
Format
Indbundet
Sprog
Engelsk
sider
224
Undertitel
- Successful Strategies from Service Leaders
Produktbeskrivelse
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.
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