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Critical Thinking in Consumer Behavior
Cases and Experiential Exercises
Udgivet af Pearson Education (US)
ISBN
9780136027164
Om denne bog
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
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Bogdetaljer
Forfatter
Judy Graham
Forlag
Pearson Education (US)
Kategori
Salg og marketing
ISBN-13
9780136027164
EAN
9780136027164
Format
Hæftet
Sprog
Engelsk
sider
192
Undertitel
- Cases and Experiential Exercises
Produktbeskrivelse
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.
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