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Converting Customer Value
From Retention to Profit
Udgivet af John Wiley & Sons Inc
ISBN
9780470016343
Om denne bog
A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted…
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Bogdetaljer
Forfatter
Jan Kitshoff, Robin Gleaves, Jamie Burton, John J. Murphy
Forlag
John Wiley & Sons Inc
Kategori
Salg og marketing
ISBN-13
9780470016343
EAN
9780470016343
Format
Indbundet
Sprog
Engelsk
sider
416
Undertitel
- From Retention to Profit
Produktbeskrivelse
A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value.
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