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Contemporary Radio Programming Strategies
Udgivet af Taylor & Francis Ltd
ISBN
9781138215672
Om denne bog
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values…
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Bogdetaljer
Forfatter
David T. MacFarland
Forlag
Taylor & Francis Ltd
Kategori
Medievidenskab
ISBN-13
9781138215672
EAN
9781138215672
Format
Hæftet
Sprog
Engelsk
sider
228
Produktbeskrivelse
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs’ of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust of this book is to arrive at a set of fundamental beliefs about the values and the realities of the radio business in regard to entertainment programming – a set of beliefs that may or may not be right, or forever, but that might at least provide a basis for developing programming strategies. Most other books on radio programming describe the formats and programming that already exist. This one starts with a clean sheet of paper and the question ‘What do listeners really want from radio?’m
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