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Consuming Crisis
Commodifying Care and COVID-19
Udgivet af SAGE Publications Ltd
ISBN
9781529793970
Om denne bog
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experie…
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Bogdetaljer
Forfatter
Francesca Sobande
Forlag
SAGE Publications Ltd
Kategori
Sociale velfærdsordninger
ISBN-13
9781529793970
EAN
9781529793970
Format
Indbundet
Sprog
Engelsk
sider
160
Undertitel
- Commodifying Care and COVID-19
Produktbeskrivelse
Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis. Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University
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