psykologi (abnormal psychology)
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Compulsive Buying
Consumer Traits, Self-Regulation, and Marketing Ethics
Udgivet af Bloomsbury Publishing Plc
ISBN
9781793645753
Om denne bog
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical con…
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Bogdetaljer
Forfatter
Trevor A. Smith, Kenroy C. Wedderburn
Forlag
Bloomsbury Publishing Plc
Kategori
psykologi (abnormal psychology)
ISBN-13
9781793645753
EAN
9781793645753
Format
Hæftet
Sprog
Engelsk
sider
166
Undertitel
- Consumer Traits, Self-Regulation, and Marketing Ethics
Produktbeskrivelse
Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.
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