Konkurrence i erhvervslivet
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Competitive Marketing (RLE Marketing)
A Strategic Approach
Udgivet af Taylor & Francis Ltd
ISBN
9781138971387
Om denne bog
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive en…
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Bogdetaljer
Forfatter
John O'Shaughnessy
Forlag
Taylor & Francis Ltd
Kategori
Konkurrence i erhvervslivet
ISBN-13
9781138971387
EAN
9781138971387
Format
Hæftet
Sprog
Engelsk
sider
766
Undertitel
- A Strategic Approach
Produktbeskrivelse
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
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