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Communication Research Measures
A Sourcebook
Udgivet af Taylor & Francis Ltd
ISBN
9780415871464
Om denne bog
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn fro…
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Bogdetaljer
Forfatter
Philip Palmgreen, Rebecca B. Rubin, Howard E. Sypher
Forlag
Taylor & Francis Ltd
Kategori
Kommunikationsstudier
ISBN-13
9780415871464
EAN
9780415871464
Format
Hæftet
Sprog
Engelsk
sider
400
Undertitel
- A Sourcebook
Produktbeskrivelse
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.Originally published by Guilford Press in 1994, now available from Routledge.
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