Kommunikationsstudier
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Communication Impact
Designing Research That Matters
Udgivet af Bloomsbury Publishing Plc
ISBN
9780742530980
Om denne bog
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doin…
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Bogdetaljer
Forlag
Bloomsbury Publishing Plc
Kategori
Kommunikationsstudier
ISBN-13
9780742530980
EAN
9780742530980
Format
Hæftet
Sprog
Engelsk
sider
288
Undertitel
- Designing Research That Matters
Produktbeskrivelse
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different—and much more exciting—than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
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