Forbrugerisme
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Commodifying Everything
Relationships of the Market
Udgivet af Taylor & Francis Ltd
ISBN
9780415935913
Om denne bog
Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exci…
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Bogdetaljer
Forlag
Taylor & Francis Ltd
Kategori
Forbrugerisme
ISBN-13
9780415935913
EAN
9780415935913
Format
Hæftet
Sprog
Engelsk
sider
304
Undertitel
- Relationships of the Market
Produktbeskrivelse
Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what''s for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.
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