International handel
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Chinese Multinationals
Udgivet af World Scientific Publishing Co Pte Ltd
ISBN
9789812835598
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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive ove…
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Bogdetaljer
Forlag
World Scientific Publishing Co Pte Ltd
Kategori
International handel
ISBN-13
9789812835598
EAN
9789812835598
Format
Hæftet
Sprog
Engelsk
sider
300
Produktbeskrivelse
This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
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