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CHINA EDITION - Sustainable Champions
How International Companies are Changing the Face of Business in China
Udgivet af Taylor & Francis Ltd
ISBN
9781783533640
Om denne bog
In the face of strong competitive pressure and a dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark, and is a key driver for the best companies in each sector – many of them allied with the WWF Climate Save…
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Bogdetaljer
Forfatter
Morgen Witzel, Jonathan Gosling, Fu Jia
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9781783533640
EAN
9781783533640
Format
Hæftet
Sprog
Engelsk
sider
254
Undertitel
- How International Companies are Changing the Face of Business in China
Produktbeskrivelse
In the face of strong competitive pressure and a dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark, and is a key driver for the best companies in each sector – many of them allied with the WWF Climate Savers programme.Sustainable Champions shows how nine leading multinational companies - including Nestlé, HP, Tetra Pak and Sony - are dealing with environmental, supply chain and ethical challenges in China. The book illuminates some of their transformative practices, and the impact this is having on business in China and beyond. The concluding cross-case analysis of supply chain and environmental challenges faced by leading international firms presents key lessons for business and for sustainability champions.Sustainable Champions: How International Companies are Changing the Face of Business in China is essential reading for researchers and course leaders seeking on-the-ground examples of local environmental challenges, and any company doing business in one of the world’s fastest-growing economies.With a Foreword by Simon Zadek, Distinguished Fellow, Academy of Business in Society, Visiting Scholar, Tsinghua School of Economics and Management.
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