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Business Model Innovation
Strategic and Organizational Issues for Established Firms
Udgivet af Cambridge University Press
ISBN
9781108995054
Om denne bog
This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.
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Bogdetaljer
Forfatter
Constantinos Markides
Forlag
Cambridge University Press
Kategori
Udviklingsstudier
ISBN-13
9781108995054
EAN
9781108995054
Format
Hæftet
Sprog
Engelsk
sider
70
Undertitel
- Strategic and Organizational Issues for Established Firms
Produktbeskrivelse
This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.
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