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Breaking Through
Implementing Customer Focus in Enterprises
Udgivet af Palgrave Macmillan
ISBN
9781349517626
Om denne bog
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the mod…
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Bogdetaljer
Forfatter
S. Vandermerwe
Forlag
Palgrave Macmillan
Kategori
Forretningsstrategier
ISBN-13
9781349517626
EAN
9781349517626
Format
Hæftet
Sprog
Engelsk
sider
209
Undertitel
- Implementing Customer Focus in Enterprises
Produktbeskrivelse
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
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