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Brands
The New Wealth Creators
Udgivet af Palgrave Macmillan
ISBN
9780333659090
Om denne bog
This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.
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Bogdetaljer
Forlag
Palgrave Macmillan
Kategori
Salg og marketing
ISBN-13
9780333659090
EAN
9780333659090
Format
Hæftet
Sprog
Engelsk
sider
224
Undertitel
- The New Wealth Creators
Produktbeskrivelse
This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.
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