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Beyond Mobile
People, Communications and Marketing in a Mobilized World
Udgivet af Palgrave Macmillan
ISBN
9781349430901
Om denne bog
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways t…
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Bogdetaljer
Forfatter
J. Jedbratt, M. Lindgren, E. Svensson
Forlag
Palgrave Macmillan
Kategori
Forretningsstrategier
ISBN-13
9781349430901
EAN
9781349430901
Format
Hæftet
Sprog
Engelsk
sider
262
Undertitel
- People, Communications and Marketing in a Mobilized World
Produktbeskrivelse
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
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