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Asian Brand Strategy
How Asia Builds Strong Brands
Udgivet af Palgrave Macmillan
ISBN
9781349543700
Om denne bog
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks a…
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Bogdetaljer
Forfatter
M. Roll
Forlag
Palgrave Macmillan
Kategori
Kulturstudier
ISBN-13
9781349543700
EAN
9781349543700
Format
Hæftet
Sprog
Engelsk
sider
254
Undertitel
- How Asia Builds Strong Brands
Produktbeskrivelse
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
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