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Analyzing Media Messages
Using Quantitative Content Analysis in Research
Udgivet af Taylor & Francis Ltd
ISBN
9781032264677
Om denne bog
The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along wit…
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Bogdetaljer
Forfatter
Jennette Lovejoy, Brendan R. Watson, Stephen Lacy, Daniel Riffe
Forlag
Taylor & Francis Ltd
Kategori
Medievidenskab
ISBN-13
9781032264677
EAN
9781032264677
Format
Hæftet
Sprog
Engelsk
sider
232
Undertitel
- Using Quantitative Content Analysis in Research
Produktbeskrivelse
The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.
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