Urban økonomi
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An Insider's Guide to Place Branding
Shaping the Identity and Reputation of Cities, Regions and Countries
Udgivet af Springer Nature Switzerland AG
ISBN
9783030671464
Om denne bog
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and manag…
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Bogdetaljer
Forfatter
Florian Kaefer
Forlag
Springer Nature Switzerland AG
Kategori
Urban økonomi
ISBN-13
9783030671464
EAN
9783030671464
Format
Hæftet
Sprog
Engelsk
sider
289
Undertitel
- Shaping the Identity and Reputation of Cities, Regions and Countries
Produktbeskrivelse
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
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