Salgs- & markedsføringsledelse
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Agro-food Marketing
Udgivet af CABI Publishing
ISBN
9780851991443
Om denne bog
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach reflects a growing trend to teach these subjects in an integrated way. The book has been developed from a very successful series of courses run by the (CIHEAM).
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Bogdetaljer
Forlag
CABI Publishing
Kategori
Salgs- & markedsføringsledelse
ISBN-13
9780851991443
EAN
9780851991443
Format
Hæftet
Sprog
Engelsk
sider
512
Produktbeskrivelse
The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach reflects a growing trend to teach these subjects in an integrated way. The book has been developed from a very successful series of courses run by the (CIHEAM).
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