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Agenda Setting
Readings on Media, Public Opinion, and Policymaking
Udgivet af Taylor & Francis Inc
ISBN
9780805808414
Om denne bog
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw''s seminal empirical study, more than one hundred journal articles and monographs …
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Bogdetaljer
Forlag
Taylor & Francis Inc
Kategori
Medievidenskab
ISBN-13
9780805808414
EAN
9780805808414
Format
Hæftet
Sprog
Engelsk
sider
320
Undertitel
- Readings on Media, Public Opinion, and Policymaking
Produktbeskrivelse
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw''s seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
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