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Advertising Worldwide
Advertising Conditions in Selected Countries
Udgivet af Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN
9783642632068
Om denne bog
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media da…
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Bogdetaljer
Forlag
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Kategori
Ledelse og teknikker
ISBN-13
9783642632068
EAN
9783642632068
Format
Hæftet
Sprog
Engelsk
sider
294
Undertitel
- Advertising Conditions in Selected Countries
Produktbeskrivelse
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
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