Social- & Kulturhistorie
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Advertising Language
A Pragmatic Approach to Advertisements in Britain and Japan
Udgivet af Taylor & Francis Ltd
ISBN
9780415198356
Om denne bog
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequentl…
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Bogdetaljer
Forfatter
Keiko Tanaka
Forlag
Taylor & Francis Ltd
Kategori
Social- & Kulturhistorie
ISBN-13
9780415198356
EAN
9780415198356
Format
Hæftet
Sprog
Engelsk
sider
168
Undertitel
- A Pragmatic Approach to Advertisements in Britain and Japan
Produktbeskrivelse
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
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