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Advertising as Communication
Udgivet af Taylor & Francis Ltd
ISBN
9780415027816
Om denne bog
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also place…
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Bogdetaljer
Forfatter
Gillian Dyer
Forlag
Taylor & Francis Ltd
Kategori
Medievidenskab
ISBN-13
9780415027816
EAN
9780415027816
Format
Hæftet
Sprog
Engelsk
sider
248
Produktbeskrivelse
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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