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Advertising and Consumer Culture
A Special Issue of Mass Communication & Society
Udgivet af Taylor & Francis Inc
ISBN
9780805897364
Om denne bog
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping…
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Bogdetaljer
Forlag
Taylor & Francis Inc
Kategori
Kulturstudier
ISBN-13
9780805897364
EAN
9780805897364
Format
Hæftet
Sprog
Engelsk
sider
112
Undertitel
- A Special Issue of Mass Communication & Society
Produktbeskrivelse
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.
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