Politiske styreformer: demokrati
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Advertising A New Approach
Udgivet af Taylor & Francis Ltd
ISBN
9781138966178
Om denne bog
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature…
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Bogdetaljer
Forfatter
Walter Taplin
Forlag
Taylor & Francis Ltd
Kategori
Politiske styreformer: demokrati
ISBN-13
9781138966178
EAN
9781138966178
Format
Hæftet
Sprog
Engelsk
sider
216
Produktbeskrivelse
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.First published in 1960.
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