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Adding Value (RLE Marketing)
Brands and Marketing in Food and Drink
Udgivet af Taylor & Francis Ltd
ISBN
9781138965935
Om denne bog
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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Bogdetaljer
Forlag
Taylor & Francis Ltd
Kategori
Salg og marketing
ISBN-13
9781138965935
EAN
9781138965935
Format
Hæftet
Sprog
Engelsk
sider
368
Undertitel
- Brands and Marketing in Food and Drink
Produktbeskrivelse
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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