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Added Value
The Alchemy of Brand-Led Growth
Udgivet af Palgrave Macmillan
ISBN
9781349509119
Om denne bog
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world''s largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by market…
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Bogdetaljer
Forfatter
M. Sherrington
Forlag
Palgrave Macmillan
Kategori
Forretningsstrategier
ISBN-13
9781349509119
EAN
9781349509119
Format
Hæftet
Sprog
Engelsk
sider
208
Undertitel
- The Alchemy of Brand-Led Growth
Produktbeskrivelse
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world''s largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I''s process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
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