Forretningsstrategier
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Absolute Essentials of Strategic Management
Udgivet af Taylor & Francis Ltd
ISBN
9781138365377
Om denne bog
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.The author, an experienced management educator, provides a clear and concise str…
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Bogdetaljer
Forfatter
Barry Witcher
Forlag
Taylor & Francis Ltd
Kategori
Forretningsstrategier
ISBN-13
9781138365377
EAN
9781138365377
Format
Indbundet
Sprog
Engelsk
sider
108
Produktbeskrivelse
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
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